When a last minute targeted media buy went through for placements during 2026 World Cup games, we refused to run our evergreen creative. In less than 30 days, we connected and delivered a campaign that celebrated what soccer and rollercoasters have in common: thrills. By pairing existing coaster footage with custom audio featuring sounds from a game we were able to connect two worlds without a frame of stock footage. To extend the campaign to static, we retouched photos from our existing library to add warpaint and team colors to coaster fanatics.